Mejuri
Hulu Commercial
Role: art director
Collaborated with the creative director on the brand’s first television ad—shaping concept, copy, storyboards, casting, and supporting on-set creative direction during video production.
Over the past year we've worked with Mejuri, a female-founded fine jewelry company that believes luxury should be accessible, fun, and part of everyday life. Together, we've created and developed a consistent aesthetic and tone for their ever-growing video platform.
Last fall, we produced a Hulu commercial that emphasized their brand story and introduced it to a wider American audience. The 30-second spot played before content on the VOD platform.
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