The Original Sweats™
Role: art director
Spearheaded the creative direction for Roots’ biggest product campaign of the year. Oversaw storyboarding, led on-set direction and post-production to ensure cohesive, high-impact results.
Roots Best-Selling Active
Role: art director
Led the creative development for Roots’ always-on active collection. From pre-production to launch, repositioned the brand as a go-to for versatile activewear for a younger demographic.
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