CHANEL Content Creation
Role: associate creative director
Partnered with Chanel’s Beauty & Fragrance team to develop creative content for the 100th anniversary of CHANEL N°5. Led storyboarding and scripting for VIPs, influencers, and media, and directed production in Miami. Oversaw remote editors to deliver same-day content for client and PR teams.
Flow Water Marketing Campaign
Role: senior art director
Partnered with copywriters and junior art directors to develop brand messaging and visual direction for Flow’s largest celebrity campaign—featuring talents like Halle Berry, Russell Westbrook, and Shawn Mendes.
OUAI Haircare Launch Campaign
Role: designer + art director
Led graphic design and photography for the brand’s launch—conceptualizing and executing social-first marketing assets from the ground up including instagram content, influencer mailers and event collateral.
Miami Design District
Content Creation
Role: designer + content creator
Produced evergreen content for the Miami Design District with quarterly on-site shoots in Miami. Managed all photo/video editing and designed custom graphics for monthly campaigns across web and social channels.
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