Mejuri Brand Video

Role: art director
Collaborated with the digital director, editorial, and content teams to concept and develop Mejuri’s brand video—crafted for use across owned channels and paid social (facebook and instagram).

Click the link below to watch the full video.

Mejuri Digital

Role: art director
Partnered with editorial and content leads to concept and execute launch assets for Mejuri’s weekly drops—spanning e-commerce, email, and social media.

Mejuri Fall 2019
360° Marketing Campaign

Role: art director
Defined the visual direction for Mejuri’s Fall 2019 campaign. Led concept through execution across all touchpoints—web, social, out-of-home, and retail lookbooks.

Mejuri Hulu Commercial

Role: art director
Collaborated with the creative director on the brand’s first TV ad—shaping concept, copy, storyboards, casting, and on-set creative direction.

Mejuri Package Design

Role: art director + designer
Collaborated with the creative director to refresh packaging and brand assets—including mailers, dust bags, jewelry boxes, stickers, and more.

Mejuri Retail

Role: art director
Led the brand design team in launching Mejuri’s first retail stores across Toronto, New York, LA, San Francisco, Boston, and Austin. Established the retail brand identity and oversaw designers, copywriters, photographers, and product designers to ensure consistent execution across all locations.